What is a Good Shopper in Store Experience?
The shopper's in-store experience is evolving. With the widespread use of technology and mobile devices, shoppers now expect a more dynamic and interactive experience when they visit physical stores. Retailers are responding by upgrading their visual merchandising displays and employing software that enhances the Shopper in Store Experience . What follows are some examples of how retail stores are using technology to improve the customer experience: 1. Using digital signage to create a more interactive shopping experience. Digital signage can be used to display information about products, upcoming sales, or special promotions. More importantly, it can also be used to create an interactive shopping experience for customers. For example, retailers can use digital signage to display videos or interactive simulations that allow customers to learn more about products before making a purchase. 2. Employing software that enhances the customer's shopping experience